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	ABOUT THE LOGO
	In western and eastern cultures, a flower represents life and rebirth. This is a perfect symbol of our country’s health and wellness tourism identity as it doesn’t just represent the country’s natural beauty, it also denotes how much we value life and that we go to great lengths to provide quality healthcare for others.   Since a flower is also symbolic of rebirth and growth, this logo also depicts our vision of progress for the country via medical and wellness tourism. The blue, red and yellow colors are inspired by our national flag, and the brightness of the hues indicate vibrancy in life.The red petal is shaped like a heart, representing the Filipino’s compassion and vitality, while the yellow cords converge at the center of the flower. The cord represents the various health and wellness sectors, strung together, giving dynamic shape and accent to the symbol of life. Leaves, known for their remedial properties in alternative medicine, symbolize wellness. The green color lends a cool,soothing tone to the overall visual. The color also commonly represents nature, serenity, and positive energy.
Developed by HIM Communications for the Philippine Medical Tourism Program